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EVOKE STAYS
Boutique Coastal Airbnb
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PROJECT TYPE
Brand identity, visual direction, and interior styling.
ROLE
* Brand identity, visual direction, and interior styling for a mid-century inspired Airbnb in Shoal Bay
*Sourced and styled all furniture and décor for a cohesive aesthetic
*Developed brand identity to reflect the home’s warm, coastal, modern charm
*Conveyed Shoal Bay’s relaxed sophistication through spatial and visual design
SOFTWARE
* Adobe Illustrator
* Adobe Photoshop
* Adobe InDesign
* Adobe Lightroom
DESIGN OBJECTIVES
-Capture the warmth and personality of a home-away-from-home experience.
-Refine the original logo while maintaining its organic, hand-drawn essence.
-Build a cohesive visual system that reflects the surrounding landscape and interior design.
-Balance approachability and professionalism through form, tone, and palette.
-Strengthen brand recognition through consistent iconography and visual storytelling.
BRIEF
Develop a cohesive brand identity for a boutique Airbnb that captures the property’s relaxed yet sophisticated coastal atmosphere. The goal was to appeal to design-conscious guests while establishing a distinctive and memorable presence within the competitive short-stay market.
CONCEPT & APPROACH
Evoke Stays is built on the idea of intentional calm — a brand that feels warm, detailed, and effortlessly welcoming. Drawing from the natural beauty of Shoal Bay, the creative direction centred on comfort, connection, and coastal ease, translating the experience of staying at Evoke into a refined visual identity.
The rebrand sought to evolve the original hand-drawn logo into a more polished and cohesive system without losing its personal charm. The new identity combines approachability and professionalism, preserving the homely warmth of the original design while introducing modern sophistication.
A circular emblem featuring a flowing wave became the defining motif — symbolising unity, togetherness, and the calming rhythm of the sea. The wave also subtly forms the letter “E” for Evoke, grounding the brand in both its name and coastal setting.
VISUAL SYSTEM
All secondary graphics and icons were derived from the logo’s central brush stroke, creating a unified visual language. Their soft, hand-drawn character adds a personal touch that reinforces the brand’s approachable tone.
The colour palette draws directly from Shoal Bay’s natural environment — sand, sea, rock, and sky — while nodding to the mid-century coastal interiors of the property. Rounded typefaces and flowing shapes complement the serene energy of the brand, resulting in a cohesive and immersive guest experience that extends from booking to stay.
OUTCOME
The rebrand transforms Evoke Stays into a boutique destination with an identity that is both professional and heartfelt. Every element — from logo to palette — embodies warmth, ease, and connection. By balancing modern refinement with natural character, Evoke Stays presents a cohesive coastal brand experience that mirrors the property’s design philosophy: slow living, thoughtful detail, and lasting memory.
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