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CLIO CLAW CLIP
Customisable. Playful. Personal.
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PROJECT TYPE
Brand Identity & Product Design
SOFTWARE
* Adobe Illustrator
* Adobe Photoshop
* Adobe InDesign
* Adobe Lightroom
ROLE
Designer — Concept Development, Branding, Visual Direction
DESIGN OBJECTIVES
* Redefine the claw clip as a statement of personal style rather than a disposable trend.
* Encourage creativity through adaptable, charm-ready design.
* Balance modern aesthetics with functional versatility.
* Create a brand voice that feels confident, expressive, and accessible.
* Position CLIO as both a fashion accessory and a form of self-expression.
BRIEF
Identify a gap in the market and develop a brand identity that redefines how people connect with everyday objects.
CONCEPT & APPROACH
The creative direction for CLIO centred on customisation as self-expression. Designed to challenge fast fashion, CLIO introduces a charm-ready claw clip with drilled holes for attaching jewellery and embellishments — transforming a familiar object into something versatile, functional, and deeply personal.
The brand celebrates playful individuality with a tone that is chic yet approachable. Its visual language reflects modern femininity through clean geometry, soft tactility, and thoughtful simplicity. CLIO is designed to evolve with its wearer, serving as a blank canvas for creativity and a lasting symbol of self-expression.
BRAND POSITIONING
Market Gap: Customisable accessories that moves beyond fast fashion.
Identity: Chic, playful, intentional, and sustainable.
Tone: Personal, confident, and expressive.
OUTCOME
CLIO successfully repositions the claw clip as a customisable design object — merging creativity and practicality. It appeals to a style-conscious audience who values authenticity and individuality. Through thoughtful design and strong storytelling, CLIO proves that even the smallest accessories can inspire meaningful, lasting connections between design and self-expression.
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