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CONFIDENCE, MADE SIMPLE

A minimal design that speaks through restraint, balance, and warmth.

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PROJECT TYPE

Finance Brochure Design

ROLE

Graphic designer – layout, copy refinement, and brand application

SOFTWARE

SOFTWARE
* Adobe Illustrator
* Adobe Photoshop
* Adobe InDesign

BRIEF
Design a client-facing brochure for McGregor Finance Group that feels professional yet approachable, reflecting the company’s trustworthy and community-focused identity.

CONCEPT & APPROACH
The design focuses on clarity, warmth, and confidence — echoing the brand’s commitment to making finance feel simple and personal. Clean typography, generous spacing, and a calm, structured layout create a sense of balance and professionalism, while real client imagery and conversational copy reinforce authenticity and trust. To ground the brand in its community, the brochure also features imagery of the local environment and coastline, capturing the relaxed, coastal lifestyle that McGregor Finance Group is proud to be part of.

OUTCOME
The result is a cohesive piece that not only informs but builds connection and confidence with potential clients.

Gigi Rose Designs acknowledge the Wurundjeri Woi- Wurrung people of the Eastern Kulin Nation, as the Traditional Custodians of the Land on which her work is produced and pays her respect to their Elders, past, present and emerging. ​

© 2025 by Gigi Rose Designs. All rights reserved.

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